Email Marketing: What’s Your Open Rate?
Jan 24, 2025
In real estate, email marketing is one of the most powerful tools to close deals. But here’s the million-dollar question: What’s your email open rate?
Your open rate is a vital indicator of how engaging and relevant your content is to your audience. It tells you how well your emails are performing and gives you insights into what resonates with your readers. According to recent studies, the average email open rate for the real estate industry hovers around 20–25%. Are you hitting this mark, or is there room for improvement?
5 Proven Email Marketing Tips for Real Estate Pros
- Highlight Local Expertise in Your Subject Lines
Your leads want hyper-local insights, so leverage this in your subject lines. Use phrases like, “New Homes for Sale in [Neighborhood Name]!” or “Your Weekly [City] Market Update.” Real estate is all about location, so make your emails feel relevant from the first glance.
- Segment Your Leads Based on Real Estate Needs
Not all your contacts are in the same stage of their real estate journey. Separate your buyers, sellers, and investors into different email lists. For example, send tailored property updates to buyers while providing sellers with tips on preparing their homes for sale.
- Provide Value Through Market Trends
Real estate clients crave knowledge. Include data on current market conditions, mortgage rates, or local trends. For example: “The Median Home Price in [City] Just Rose by 5% – Here’s What It Means for You.” Sharing actionable insights positions you as the go-to expert in your area.
- Optimize for Mobile Viewers
Busy clients are often checking emails on their phones. Keep your email design clean and responsive, with short paragraphs and clear CTAs like “View Available Listings” or “Schedule a Call.” Ensure that property photos or charts load seamlessly on any device.
- Personalize Your Emails with Property Matches
Use automation tools to send personalized emails featuring properties that match your clients’ preferences. For instance, a subject line like “3 Homes You’ll Love in [Neighborhood Name]” feels personal and relevant, increasing the chances of engagement.
Elevate Your Email Marketing with Digital Expertise
Email marketing is a crucial piece of a broader strategy. Solidify your Real Estate Digital Marketing to ensure your online presence remains effective. From social media to SEO, having a cohesive plan amplifies your results.
